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WHAT A DIFFERENCE A DAY MAKES.

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THE NEW BMW X5

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INTRODUCING… THE 8

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THE BMW M5. BALANCE TAKES MANY FORMS.

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THE BMW M5. AVAILABLE AT 0% APR WITH BMW DIVIDE. Ts&Cs apply.

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THE BMW i3s AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i8 COUPÉ AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i8 ROADSTER AT A LOW 5.9% APR REPRESENTATIVE.*

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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The Big Event Is Now On

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BMW i8 Roadster

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Black Friday Sales Event

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The All New BMW X3 Launch

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Impress with the new BMW Shadow Edition

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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Book A Value Service

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The New BMW 4 Series Range, Now Available To Order.

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Defying Physics at every turn. The all new BMW M2 Coupé arriving to Knights South Staffordshire BMW soon.

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Complaints Procedure

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Where Next?

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Where Next?

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THE BMW 4 SERIES. NOW WITH 0% APR ON IMMEDIATE DELIVERY VEHICLES.*

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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THE BMW i3 AT A LOW 2.9% APR REPRESENTATIVE.*

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Meet the team

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Jonathan Sharman

Head Of Business
  • Years in the industry 17
  • Department BMW
  • Hobbies Classic Car Restoration and Cooking.
Ben Rae Knights BMW

Ben Rae

Used BMW Sales Manager
  • Years in the industry 12
  • Department BMW New and Used
  • Hobbies Sports.

Marshall Shipley

New BMW Sales Manager
  • Years in the industry 11
  • Department BMW New and Used
  • Hobbies Football and eating.

Anthony Purcell

Transaction Manager
  • Years in the industry 10
  • Department BMW Sales
  • Hobbies Golf, Squash, Walking & Reading.

Karl Garrod

New BMW Senior sales executive
  • Years in the industry 19
  • Department BMW New
  • Hobbies Badminton, family holidays and cars.

Sean Laycock

BMW Sales Executive
  • Years in the industry 13
  • Department New BMW
  • Hobbies Cycling.

Nacia Georgiou

BMW Sales Executive
  • Years in the industry 6
  • Department New BMW
  • Hobbies Walks with the dog.

Adrian Widdett

BMW Sales Executive
  • Years in the industry 6
  • Department Used BMW
  • Hobbies Football and Rugby.

Tom Vickers

New BMW Sales Executive
  • Years in the industry 5
  • Department New BMW
  • Hobbies Football, American Sports and Socialising.

Jason Owen

Used BMW Sales Executive
  • Years in the industry 20
  • Department Used BMW
  • Hobbies Mountain Biking.

Sam Leese

Service Manager
  • Years in the industry 13
  • Department Service
  • Hobbies Reading, Cooking & watching films.

Christian Harris

Assistant Service Manager
  • Years in the industry 11
  • Department Service
  • Hobbies Golf & Travelling.

Megan Tombs

Service Advisor
  • Years in the industry 2
  • Department Service
  • Hobbies Horses.

ANDREA GREEN

SERVICE ADVISOR
  • Years in the industry 29
  • Department Service
  • Hobbies Socialising.

Lee Tuckett

Parts Manager
  • Years in the industry 23
  • Department Parts
  • Hobbies Walking, Football and Family.

Ian Parton

Parts Advisor
  • Years in the industry 37
  • Department Parts
  • Hobbies Northern Soul Music and Football.

Ashley Highland

Parts Advisor
  • Years in the industry 3
  • Department Parts
  • Hobbies Football and Listening to music.

Dave Stubbs

Parts Advisor
  • Years in the industry 3
  • Department Parts
  • Hobbies Socialising.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

As above up to now it’s been great. Let you know next week when conclusion.

Service

I still have not received my quote, I went back to ask for it, I was kept waiting whilst all your staff sat at their computers. I left after 10 mins, I still don't have my quote.

Service

No Problems

Service

Resolved my issue quickly and efficiently and returned my car clean and tidy.

Service

Generally satisfied, costing and estimates were always transparent but I sometimes wonder if I'm getting the best value for money, particularly on the cost of replacement parts. I did like the free pick-up taxi service, very handy and convenient.

Service

Because they did fit my car in after i made a fuss

Service

The collection and delivery was very good unfortunately when the driver returned the car at 2.00 pm to my wife he said she was lucky to to get the car returned so early I wouldn’t of thought it was his place to talk to the customer in that way

Service

They delivered the job as promised. It would have been 100% had they cleaned the car boot as well!

Service

The service took longer than expected and I had to ask twice why. There are always much larger numbers of staff than seems necessary at this garage and someone should have been available to keep me informed of .

Service

Very Good service. Thank you

Service

Service of car excellent.Was not offered a drink while waiting to speak to service adviser on arrival. However was offered a drink when waiting to collect car later.Minor point, but a little annoyed as customer following me was offered a drink.

Service

I feel my service experience was below the standard I would expect from a brand like BMW. I am very disappointed with the contact and feedback I received during the day and when I collected my car.

Service

Really polite and quick

Service

As above comments. Great service ,on time, and complimentary wash of vehicle

Service

I originally chose a different model but then had second thoughts about it and I was worried about changing my mind but I didn’t need to worry as nothing was too much trouble for the garage and I was immediately offered a test drive in another model.

Service

Again the staff are very welcoming and all problems sorted.

Service

Job done in at time booked in with no delay

Service

They did the job as asked in time stated

Service

Most helpful once we spoke with the folks at South Staffs

Service

1.5 hours to pick up a replacement key fob. The real criticism is that no one gives you an estimate of how long the job will take, or keeps you updated on progress. A couple of offers of a drink from Reception staff though..

Service

Kept informed about everything and always helpful

Service

As abovewould have given zero stars but not an option

Service

Problem identified and update on service requirement.

Service

Already answered.

Service

Had an issue with the car whilst under warranty which wasn’t found in its service and MOT. Called to highlight issue and booked in car again. Issue now found after warranty period ceased. Maybe coincidence but leaves me with no confidence in BMW

Service

very helpful polite staff

Service

Brilliant very organised and paper work done quickly Tyre ordered and although no appointments left for the following day to be fitted I was squeezed in so my car was running to max safety and reassurance for me

Service

All was done in the timeframe given.

Service

Great service, information on the issues by web link, taxi service to pick me up, whats not to like.My one comment, is that sometimes it takes time to collect the car, I've been the only one in the "waiting" room, and its taken 20m to be seen

Service

Car was taken in by rac no call to say it had arrived I had to ring twice.During this time the service manager was supposed to call me and I’ve still not been called cars memory shown timing faults service should have checked starter motor and crank

Service

Happy with the service that I received, they only thing that I was disappointed with, I was asked if I wanted a complimentary wash and Vac, Of course I did. The car was washed on the outside but was not touched inside. Hence the 4* and not 5*

Service

Great service - helpful

Service

Given clear information on was involved.

Service

Because it's a true reflection of how it is..

Service

Work was all done on time

Service

I always get a good experience when getting my car serviced. The reason for me giving 2 stars is purely based on the sales dept and being slightly mislead when I purchased my PCP car with BMW.

Service

While customer parking is a nightmare and the drive to and from Knights is fairly long, the service and customer care are always good.

Service

Always able to provide the answer or get the answer and always with a smile.

Service

Good service polite staff

Service

They fixed it in a nut shell. Chris, one of the technicians new exactly what was wrong. Turned out to be the EGR valve.

Service

The same as my response to question 1.

Service

Delivery was as stated when car was purchased .

Sales

Knights BMW dealership in Stafford have been first rate throughout. The Sales Executive I dealt with (Tom Vickers) was friendly, efficient and keen to ensure I got exactly what I wanted without making me feel under any pressure.

Sales

Staff fantastic

Sales

I am very satisfied with my new BMW 2 series very comfortable and a great time every time i go out in it just awesome.

Sales

worry free purchasing of new car

Sales

Used previously and same excellent service provided

Sales

From ordering New car to collecting new car kept informed

Sales

As I said before no pressure and all negotiations conducted in a civilised manner

Sales

Would have been 5 - but the BMW system was 'down' meaning the Sat Nav could not be activated

Sales

Nothing to much trouble very organised worked aound me. I felt that I was helped to buy the vehicle best suited to my needs with the best package which I absolutly love to drive ??

Sales

Nothing was too much trouble. Particularly impressed at pick up when the sales man came to car with me and covered all the functions of the in car computer system.

Sales

Friendly and helpful staff

Sales

Felt very welcoming when arriving at the showroom and made to feel comfortable.

Sales

Adam foster car sales executive, went above and beyond to exceed my expectations of buying a bmw. He made me feel valued as a customer and was attentive throughout the experience. Communicated throughout my entire bmw journey

Sales

Personal touch from the managing sales executive was missing along with the information about add ons. I was not told that my car will come with gear pedals and I was given a choice to upgrade and pay for it even when they do.

Sales

Adam Foster provided great service and kept me informed throughout the process

Sales

Nacia who I dealt with throughout was excellent, no hard sell and really went the extra mile to find a deal that fitted my budget and requirements

Sales

We were shown numerous vehicles, time spent with us. I was kept well updated

Sales

Your sales team were Excellent As customers all we could expect of BMW staff

Sales

A few hick ups

Sales

Nacia was fantastic and had everything arranged and delivered on time. She afforded me lots of her time to familiarise me with the new car and always checked that I was happy.

Sales

Wonderful experience. Have driven BMW’s for over 25 years and they still managed to make it a special occasion when I bought my new one