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THE BMW X3 M SPORT.

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COMPLIMENTARY TECHNOLOGY PACK.

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THE BMW X3. LEAD WITHOUT COMPROMISE.

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THE BMW X4. TAKE CENTRE STAGE.

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THE NEW BMW X5

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INTRODUCING… THE 8

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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The Big Event Is Now On

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BMW i8 Roadster

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Black Friday Sales Event

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The All New BMW X3 Launch

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Impress with the new BMW Shadow Edition

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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Book A Value Service

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The New BMW 4 Series Range, Now Available To Order.

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Defying Physics at every turn. The all new BMW M2 Coupé arriving to Knights South Staffordshire BMW soon.

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Complaints Procedure

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Where Next?

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Give your BMW a liquid detox.

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THE BMW M140i.

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THE BMW 1 SERIES.

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Meet the team

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Jonathan Sharman

Head Of Business
  • Years in the industry 17
  • Department BMW
  • Hobbies Classic Car Restoration and Cooking.

Mark Bailey

General Sales Manager
  • Department BMW

Marshall Shipley

BMW Sales Manager
  • Years in the industry 11
  • Department BMW
  • Hobbies Football and eating.

Anthony Purcell

Transaction Manager
  • Years in the industry 10
  • Department BMW
  • Hobbies Golf, Squash, Walking & Reading.

Nathan Simms

Transaction Manager
  • Years in the industry 2
  • Department BMW

Karl Garrod

New BMW Senior sales executive
  • Years in the industry 19
  • Department BMW New
  • Hobbies Badminton, family holidays and cars.

Nacia Georgiou

BMW Sales Executive
  • Years in the industry 6
  • Department New BMW
  • Hobbies Walks with the dog.

Adrian Widdett

BMW Sales Executive
  • Years in the industry 6
  • Department Used BMW
  • Hobbies Football and Rugby.

Jason Owen

Used BMW Sales Executive
  • Years in the industry 20
  • Department Used BMW
  • Hobbies Mountain Biking.

Alexandra Butler

Sales Executive
  • Years in the industry 2
  • Department BMW Sales

Nikita Mendez

Sales Executive
  • Years in the industry 2
  • Department BMW Sales

Ian Smith

Sales Executive
  • Years in the industry 2
  • Department BMW Sales

Christian Harris

Service Manager
  • Years in the industry 11
  • Department Service
  • Hobbies Golf & Travelling.

Megan Tombs

Service Advisor
  • Years in the industry 2
  • Department Service
  • Hobbies Horses.

ANDREA GREEN

SERVICE ADVISOR
  • Years in the industry 29
  • Department Service
  • Hobbies Socialising.

Kirsty Holmes

Service Advisor
  • Years in the industry 2
  • Department Service

Francesca Reynolds

Apprentice Service Advisor
  • Years in the industry 1
  • Department Service
  • Hobbies Gym, Dog Walking & Socialising.

Lee Tuckett

Parts Manager
  • Years in the industry 23
  • Department Parts
  • Hobbies Walking, Football and Family.

Ian Parton

Parts Advisor
  • Years in the industry 37
  • Department Parts
  • Hobbies Northern Soul Music and Football.

Ashley Highland

Parts Advisor
  • Years in the industry 3
  • Department Parts
  • Hobbies Football and Listening to music.

Dave Stubbs

Parts Advisor
  • Years in the industry 3
  • Department Parts
  • Hobbies Socialising.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Everything completed effecty

Service

Great team

Service

Only came in for a run in service, booked in ok and car finished efficiently. On arrival very busy and no where to park, didn't feel comfortable leaving my new M$ anywhere in case of it getting bumped in a crowded car park.

Service

Car was bought in for the second time to have a technician diagnose the rumbling rattle from the front right suspension, but was told it is a 'feature' that is standard on cars with adaptive dynamics. I was then asked to pay a diagnostics fee.

Service

Service completed and, very importantly, the car was NOT cleaned as per my instruction

Service

Always very pleasant and helpful

Service

good deal and Ian Smith was brilliant

Service

Borrowed a nice car, the price for the service was as quoted. My car was clean and ready at the appointed time.

Service

Great friendly staff that booked me in at a convenient time and kept me updated throughout the duration my vehicle was in for it's M.O.T.

Service

Everything was addressed very professionally

Service

Couldn't give an accurate time to collect car and no courtesy car available

Service

They offer a free car cleaning service.... To which was completed very poorly. Wax was left on my drivers and passengers windows. I could barely see through the windows on my drive home “pitch black” after 6pm. My foot well was also full of leaves.

Service

On the positive side all staff encountered were friendly and competent and the face to face interractions were strong. On the negative the booking process was unreliable with me recieving several text messages relating to the wrong garage and vehicle

Service

Good service

Service

Service very efficient

Service

Your service department were very helpful and did exactly what they said they would do...I’d had a issue re brake pads etc.

Service

I appreciate everything knight's did for my vehicle but am not sure whether the problem has been resolved.

Service

I am a Motability customer and have always been looked after satisfactory by all the staff

Service

Always very Good

Service

Work was done during timescale and at cost estimated. I was able to work in the showroom throughout.

Service

Good and friendly service.

Service

The car service including valet and wash deserves nothing less. The personnel were friendly and profesionnel.

Service

Very friendly & polite

Service

Very satisfied.

Service

All issues were addressed and sorted out without delay or problem

Service

Couldn't get through to bookings in team 5 times.

Service

Very poor despite my car going to the garage at 0900 i wasnt told until 1500 that i needed three new tyres. I felt like a hindrance when i asked why after 6 hours this was reported. The price for the tyres was then accessive also.

Service

I was pleased overall - good service - reasonable value

Service

As above up to now it’s been great. Let you know next week when conclusion.

Service

I still have not received my quote, I went back to ask for it, I was kept waiting whilst all your staff sat at their computers. I left after 10 mins, I still don't have my quote.

Service

No Problems

Service

Resolved my issue quickly and efficiently and returned my car clean and tidy.

Service

Because they did fit my car in after i made a fuss

Service

Generally satisfied, costing and estimates were always transparent but I sometimes wonder if I'm getting the best value for money, particularly on the cost of replacement parts. I did like the free pick-up taxi service, very handy and convenient.

Service

The collection and delivery was very good unfortunately when the driver returned the car at 2.00 pm to my wife he said she was lucky to to get the car returned so early I wouldn’t of thought it was his place to talk to the customer in that way

Service

They delivered the job as promised. It would have been 100% had they cleaned the car boot as well!

Service

The service took longer than expected and I had to ask twice why. There are always much larger numbers of staff than seems necessary at this garage and someone should have been available to keep me informed of .

Service

Very Good service. Thank you

Service

Service of car excellent.Was not offered a drink while waiting to speak to service adviser on arrival. However was offered a drink when waiting to collect car later.Minor point, but a little annoyed as customer following me was offered a drink.

Service

No reason not to - everyone I dealt with was polite and helpful and did what they said they would - I'm a big fan of honesty.

Sales

Everything was easy, and the entire team who helped me with my purchase were extremely professional and efficient.

Sales

First class service.

Sales

Initially there had been an unfortunate ‘blip’ but staff realised this and subsequently made up for that. This certainly made me feel a little more special as a customer.

Sales

Kept in touch via email and phone during whole process

Sales

The sales lady Alexandra was absolutely superb. She knows all there is to know about the X3. She constantly kept me updated with the build progress of our car. She has been trained very well and is a credit to Stafford bmw

Sales

Friendly professional staff and efficient service overall

Sales

With the purchase being from the available pool of cars it took three attempts to find a suitable car

Sales

The two gentlemen that assisted me, where great. Rhys Widdett and Nathan Simms friendly not pushy like some sales personnel can be. Nothing was too much trouble.

Sales

Nacia kept us updated at all times

Sales

Excellent sales service.

Sales

Professional from start to finish

Sales

I was kept informed every step of the way until I picked up my car

Sales

Delivery was as stated when car was purchased .

Sales

Knights BMW dealership in Stafford have been first rate throughout. The Sales Executive I dealt with (Tom Vickers) was friendly, efficient and keen to ensure I got exactly what I wanted without making me feel under any pressure.

Sales

Staff fantastic

Sales

I am very satisfied with my new BMW 2 series very comfortable and a great time every time i go out in it just awesome.