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WHAT A DIFFERENCE A DAY MAKES.

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THE BMW i3 AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i3s AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i8 COUPÉ AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i8 ROADSTER AT A LOW 5.9% APR REPRESENTATIVE.*

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THE BMW 3 SERIES SALOON NOW AVAILABLE WITH 0% APR ON IMMEDIATE DELIVERY VEHICLES ONLY.*

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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The Big Event Is Now On

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BMW i8 Roadster

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Black Friday Sales Event

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The All New BMW X3 Launch

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Impress with the new BMW Shadow Edition

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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Book A Value Service

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The New BMW 4 Series Range, Now Available To Order.

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Defying Physics at every turn. The all new BMW M2 Coupé arriving to Knights South Staffordshire BMW soon.

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Complaints Procedure

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Where Next?

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Meet the team

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Jonathan Sharman

Head Of Business
  • Years in the industry 17
  • Department BMW
  • Hobbies Classic Car Restoration and Cooking.
Ben Rae Knights BMW

Ben Rae

Used BMW Sales Manager
  • Years in the industry 12
  • Department BMW New and Used
  • Hobbies Sports.

Marshall Shipley

New BMW Sales Manager
  • Years in the industry 11
  • Department BMW New and Used
  • Hobbies Football and eating.

Anthony Purcell

Transaction Manager
  • Years in the industry 10
  • Department BMW Sales
  • Hobbies Golf, Squash, Walking & Reading.

Karl Garrod

New BMW Senior sales executive
  • Years in the industry 19
  • Department BMW New
  • Hobbies Badminton, family holidays and cars.

Sean Laycock

BMW Sales Executive
  • Years in the industry 13
  • Department New BMW
  • Hobbies Cycling.

Nacia Georgiou

BMW Sales Executive
  • Years in the industry 6
  • Department New BMW
  • Hobbies Walks with the dog.

Adrian Widdett

BMW Sales Executive
  • Years in the industry 6
  • Department Used BMW
  • Hobbies Football and Rugby.

Tom Vickers

New BMW Sales Executive
  • Years in the industry 5
  • Department New BMW
  • Hobbies Football, American Sports and Socialising.

Jason Owen

Used BMW Sales Executive
  • Years in the industry 20
  • Department Used BMW
  • Hobbies Mountain Biking.

Sam Leese

Service Manager
  • Years in the industry 13
  • Department Service
  • Hobbies Reading, Cooking & watching films.

Christian Harris

Assistant Service Manager
  • Years in the industry 11
  • Department Service
  • Hobbies Golf & Travelling.

Megan Tombs

Service Advisor
  • Years in the industry 2
  • Department Service
  • Hobbies Horses.

ANDREA GREEN

SERVICE ADVISOR
  • Years in the industry 29
  • Department Service
  • Hobbies Socialising.

Lee Tuckett

Parts Manager
  • Years in the industry 23
  • Department Parts
  • Hobbies Walking, Football and Family.

Ian Parton

Parts Advisor
  • Years in the industry 37
  • Department Parts
  • Hobbies Northern Soul Music and Football.

Ashley Highland

Parts Advisor
  • Years in the industry 3
  • Department Parts
  • Hobbies Football and Listening to music.

Dave Stubbs

Parts Advisor
  • Years in the industry 3
  • Department Parts
  • Hobbies Socialising.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Given clear information on was involved.

Service

Because it's a true reflection of how it is..

Service

Work was all done on time

Service

I always get a good experience when getting my car serviced. The reason for me giving 2 stars is purely based on the sales dept and being slightly mislead when I purchased my PCP car with BMW.

Service

While customer parking is a nightmare and the drive to and from Knights is fairly long, the service and customer care are always good.

Service

Good service polite staff

Service

Always able to provide the answer or get the answer and always with a smile.

Service

They fixed it in a nut shell. Chris, one of the technicians new exactly what was wrong. Turned out to be the EGR valve.

Service

The same as my response to question 1.

Service

everything went to plan

Service

It was only a basic service so I was not there for long. Nice touch to ask if I wanted tge vehicle cleaning too as my preference is for you not to.

Service

Staff warm and welcoming, very nice facilities

Service

As above - car delivered Tuesday night for end warranty check and MOT next day, Did not get back until Saturday as it failed MoT and needed a part which was delayed on delivery

Service

Very polite, helpful staff and had my car ready on time

Service

Helpful staff,

Service

Friendly, helpful staff. Booked in quickly.

Service

The service booking process was terrible booking me into Stoke when I rang and live in Stafford.

Service

Long waiting time with no automatic vehicle as standby vehicle.After having the vehicle for 2 days,problem still exists and am dissatisfied totally as the issue has not been addressed but just brushed under the carpet.Feel a bit cheated now

Service

See above. Work not completed, uncaring attitudes and a lack of understanding of my situation

Service

It was due to a fault on the heater box which should not have happened on a quality car.

Service

Thought the value for money of charging £125 to clear the winscreen wash bottle blocked. Is this a design fault!!

Service

Initially good communication and updates only to be let down at the 11th hour with the job not being completed on time, despite my best efforts to ensure that the previous bad experience I had with the same repair work at Crewe was not to be repeated

Service

Nothing was too much trouble, my service adviser on the day Andrea Green look after everything for me during my visit, couldn't be more helpful, she even advised me of my wiper blade needing to be replaced and that was done at the same time.

Service

In 30min longer than expected

Service

The service staff are extremely polite and professional.

Service

Staff very friendly & helpful

Service

Cost of service is too much

Service

The staff are extremely polite and knowledgable, if a question can't be answered then it dose not take long to find out.

Service

Great staff quality experience

Service

The Service was carried out as promised

Service

I am afraid the service experience was not as good as at Knights BMW. Difficult to explain but here goes! - see below........

Service

Job completed as required and to timescale

Service

Adam foster car sales executive, went above and beyond to exceed my expectations of buying a bmw. He made me feel valued as a customer and was attentive throughout the experience. Communicated throughout my entire bmw journey

Sales

Felt very welcoming when arriving at the showroom and made to feel comfortable.

Sales

Personal touch from the managing sales executive was missing along with the information about add ons. I was not told that my car will come with gear pedals and I was given a choice to upgrade and pay for it even when they do.

Sales

Nacia who I dealt with throughout was excellent, no hard sell and really went the extra mile to find a deal that fitted my budget and requirements

Sales

Adam Foster provided great service and kept me informed throughout the process

Sales

We were shown numerous vehicles, time spent with us. I was kept well updated

Sales

Your sales team were Excellent As customers all we could expect of BMW staff

Sales

A few hick ups

Sales

Nacia was fantastic and had everything arranged and delivered on time. She afforded me lots of her time to familiarise me with the new car and always checked that I was happy.

Sales

Wonderful experience. Have driven BMW’s for over 25 years and they still managed to make it a special occasion when I bought my new one

Sales

The paperwork was completed in adavance of the handover which made the actual delivery more relaxing and exciting.

Sales

On entering the BMW showroom we were greated with a smile & a beautiful cup of coffee. We were told that someone would be with us shortly. They talked & guided us through the process & made everything so simple.