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The Big Event Is Now On

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BMW i8 Roadster

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Black Friday Sales Event

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The All New BMW X3 Launch

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Impress with the new BMW Shadow Edition

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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Book A Value Service

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The New BMW 4 Series Range, Now Available To Order.

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Defying Physics at every turn. The all new BMW M2 Coupé arriving to Knights South Staffordshire BMW soon.

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Complaints Procedure

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Where Next?

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Meet the team

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Mark Bailey

General Sales Manager
  • Years at the dealership 2
  • Years in the industry 4
  • Department New and Used
  • Hobbies Football and Golf

Shabier Zaman

Sales Manager
  • Years in the industry 36
  • Department BMW
  • Hobbies Socialising and Cooking
Ben Rae Knights BMW

Ben Rae

Sales Manager
  • Years in the industry 12
  • Department BMW New and Used
  • Hobbies Sports

Karl Garrod

New BMW Senior sales executive
  • Years in the industry 16
  • Department BMW New
  • Hobbies Badminton

Sean Laycock

BMW Sales Executive
  • Years in the industry 12
  • Department BMW
  • Hobbies Cycling

Nacia Georgiou

BMW Sales Executive
  • Years in the industry 5
  • Department BMW
  • Hobbies Walking

Nikita Mendez

BMW Sales Executive
  • Years in the industry 2
  • Department BMW
  • Hobbies Track days, Baking and Travelling

Adrian Widdett

BMW Sales Executive
  • Years in the industry 5
  • Department BMW
  • Hobbies Football and Rugby

Christian Short

BMW Sales Executive
  • Years in the industry 1
  • Department BMW
  • Hobbies Squash, Travelling and Walking

Sam Hole

BMW Sales Executive
  • Years in the industry 1
  • Department BMW
  • Hobbies Football and Travelling

Martin Rossi

BMW Sales Executive
  • Years in the industry 38
  • Department BMW
  • Hobbies Road Cycling and Formula 1

Darren Masters

BMW Sales Executive
  • Years in the industry 24
  • Department BMW
  • Hobbies walking the dog

Roxanne Herriotts

Local Business Development Manager
  • Years in the industry 11
  • Department Business Sales
  • Hobbies DIY and gardening

Phil Hill

Aftersales Manager
  • Years in the industry 24
  • Department Aftersales
  • Hobbies Spending time with family and Motorsport

Megan Tombs

Service Advisor
  • Years in the industry 2
  • Department Service
  • Hobbies Horses

Carlie Greenhalgh

Service Advisor
  • Years in the industry 1
  • Department BMW
  • Hobbies Socialising

ANDREA GREEN

SERVICE ADVISOR
  • Years in the industry 6
  • Department Service

Lee Tuckett

Parts Manager
  • Years in the industry 23
  • Department Parts
  • Hobbies Walking, Football and Family

Ian Parton

Parts Advisor
  • Years in the industry 37
  • Department Parts
  • Hobbies Northern Soul Music and Football

Jonathan Swift

Parts Advisor
  • Department Parts

Ashley Highland

Parts Advisor
  • Years in the industry 3
  • Department Parts
  • Hobbies Football and Listening to music

Dave Stubbs

Parts Advisor
  • Department Parts

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

The job was done quickly but my problem has not yet been solved. The EML light problem has since reoccurred and I am told that it is trial and error to resolve the problem.

Service

We are well looked after by all the staff.

Service

My only small gripe, is that sometimes its difficult to get updates on the progress of work

Service

Contact good - Service Good - Retuned car clean

Service

work completed on time and courtesy car waiting

Service

I was contacted to have a manufacturers free modification fitted.After the part was fitted the garage informed me that the rear brake pads required replacing due to wear,although the cars computer was reporting many thousand miles before replacement

Service

Staff very friendly and knowledgeable.

Service

Can only say first class staff always very helpful and polite

Service

The service department were very friendly and helpful, the work was done within a few days. If a car was needed, the service department offered me a courtesy car and my car was given an internal and external clean, which was a nice treat.

Service

Daren , sales staff helped greatly , but surely the receptionist who booked it in should have been more helpful.

Service

The work was completed on time, and my car was cleaned inside and out before being returned to me. I was even advised that the oil needed topping up. The staff even went to get the correct oil for me, from service.

Service

Service advisor Katy made it easy and completeiy understood all my needs and requirments.

Service

Friendly staff

Service

Although the "rattle" reported was fed back as rectified I can still hear the rattle. I will be booking my car in again soon for the same problem. This will prove somewhat inconvenient.

Service

Everything was carried out very satisfactorily (please see answer to question 1)

Service

Everything was great, but the price to replace my broken sun visor was astronomical!

Service

No complaints

Service

Work was expensive. I specifically asked for the car not to be washed, but it was and I will likely have a bill from my retailer to remediate the damage done by your washing processes

Service

The navigation usb has not been activated on collection. As it was a Saturday it could not be resolved then and Darren masters called me first thing Monday to confirm he has called our nearest Bmw dealer to sort it out.

Service

Professional Service

Service

All work done on time

Service

Nothing to fault.

Service

Effortless experience, nice waiting area with complimentary coffee and very efficient and polite service staff.

Service

Completely satisfied, there always very good

Service

Always helpful and curtious

Service

Everything was good.

Service

Answered before

Service

Katy Wilson was very pleasant and provided fabulous service.

Service

I was reminded in good time that the service was due, the arrangements were very flexible to suit my diary, and the service was completed promptly and efficiently. The BMW staff were most helpful, very friendly and truly professional throughout.

Service

Fast efficient service of car shame all BMW dealers are not the same. Rybrook Wolverhampton is terrible.

Service

My car was ready on time and washed and hoovered

Service

Efficient & courteous service

Service

All Staff concerned were brilliant.

Service

The staff are very helpful and the little extras like coffee, wi-fi and comfy seats all adds to the experience.

Service

Staff were waiting to take my car when I arrived. Parts ordered immediately and ready the next day.

Service

Always do their best

Service

I didn’t have to wait long for the service. however I was offered a wash and vacuum service for my car. When I got back in to the car the windscreen was so streaky I had to try to clean it myself when I got home.

Service

Great service with no pressured sales, a great range of cars. Adrian was super looking after all my needs and wishes in a car. Robert was also super going through all the finance options. At no point did I feel pressured, I was able test drive cars.

Service

the ladies are brilliant its just the care of the car whilst being repaired that needs looking at

Service

I attended Knights so the service team could look at my alloys and take pictures as it appeared there was corrosion. They confirmed there was corrosion a couple days later but they asked me to come back so they could take more pictures?!?!?!

Service

Very helpful and explain what is required and how long it is likely to take.

Service

Service is 1st class

Service

Informative and efficient

Service

A warning light was on regarding the tyre monitor. I was told a new tyre was needed so that was supplied. warning light returned immediately and I was then told its a wheel speed monitor. This should have been checked before being returned to me

Service

Staff were flexible and understanding of our needs.

Service

Phil and the team always go the extra mile.

Service

Always a pleasant experience from when your greeted with a smile, to sorting out why your there, to having a lovely refreshment.A a quality service, and an assured pleasant driving experience, comfortable with all the reassuring knowledge help is a

Service

Very comfortable surroundings and hospitality

Sales

Felt very welcome. Offered everything I needed and wanted and went the extra mile with customer service

Sales

Excellent service from Christian Short - great overall customer experience

Sales

Great customer service, everybody was really helpful and friendly, nothing was too much trouble. This created a relaxed atmosphere and again enhanced the experience of purchasing a car.

Sales

No rushFelt special Fully explained everything

Sales

Christian is an excellent salesman and we would visit stafford bmw in the future based on our recent experience.

Sales

New features were comprehensively explained during the introductory drive.

Sales

Richard Dixon who I've dealt with made my entire experience a pleasure, The service I've received from stepping foot in the door to collecting my new car has been amazing.

Sales

The gentleman concerned at Knights in Stafford was very helpful indeed at all times during the process and demonstrated extraordinary knowledge of the complex technology, when the time came for delivery.

Sales

Staff kept me updated about my car and how long it was going to take etc

Sales

Marshall helped us find the right car and everything happened to plan.

Sales

Nacia was superbAlthough she couldn’t hand over on the day we picked the car up she sent flowers which was a lovely gesture

Sales

The whole buying experience was calm and professional

Sales

The process was very slick. Everything was done professionally and efficiently. The BMW centre looks really good, neat and comfortable.

Sales

I received a video so I knew what I was getting

Sales

The sales man I was dealing with was very enthusiatic and passionate about the brand

Sales

The whole process was stress free.

Sales

Despite the little delay in delivery of my vehicle at no fault to Knights south. My overall experience was a positive one.

Sales

Only a slight delay due to the car being sent so Sunderland instead of stafford