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WHAT A DIFFERENCE A DAY MAKES.

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BMW Upgrade Scheme.

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BMW Help: Recalls

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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The Big Event Is Now On

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BMW i8 Roadster

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Black Friday Sales Event

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The All New BMW X3 Launch

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Impress with the new BMW Shadow Edition

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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Book A Value Service

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The New BMW 4 Series Range, Now Available To Order.

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Defying Physics at every turn. The all new BMW M2 Coupé arriving to Knights South Staffordshire BMW soon.

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Complaints Procedure

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Where Next?

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Meet the team

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Shabier Zaman

Sales Manager
  • Years in the industry 36
  • Department BMW
  • Hobbies Socialising and Cooking
Ben Rae Knights BMW

Ben Rae

Sales Manager
  • Years in the industry 12
  • Department BMW New and Used
  • Hobbies Sports

Karl Garrod

New BMW Senior sales executive
  • Years in the industry 16
  • Department BMW New
  • Hobbies Badminton

Sean Laycock

BMW Sales Executive
  • Years in the industry 12
  • Department BMW
  • Hobbies Cycling

Nacia Georgiou

BMW Sales Executive
  • Years in the industry 5
  • Department BMW
  • Hobbies Walking

Nikita Mendez

BMW Sales Executive
  • Years in the industry 2
  • Department BMW
  • Hobbies Track days, Baking and Travelling

Adrian Widdett

BMW Sales Executive
  • Years in the industry 5
  • Department BMW
  • Hobbies Football and Rugby

Martin Rossi

BMW Sales Executive
  • Years in the industry 38
  • Department BMW
  • Hobbies Road Cycling and Formula 1

Roxanne Herriotts

Local Business Development Manager
  • Years in the industry 11
  • Department Business Sales
  • Hobbies DIY and gardening

Phil Hill

Aftersales Manager
  • Years in the industry 24
  • Department Aftersales
  • Hobbies Spending time with family and Motorsport

Megan Tombs

Service Advisor
  • Years in the industry 2
  • Department Service
  • Hobbies Horses

Carlie Greenhalgh

Service Advisor
  • Years in the industry 1
  • Department BMW
  • Hobbies Socialising

ANDREA GREEN

SERVICE ADVISOR
  • Years in the industry 6
  • Department Service

Lee Tuckett

Parts Manager
  • Years in the industry 23
  • Department Parts
  • Hobbies Walking, Football and Family

Ian Parton

Parts Advisor
  • Years in the industry 37
  • Department Parts
  • Hobbies Northern Soul Music and Football

Jonathan Swift

Parts Advisor
  • Department Parts

Ashley Highland

Parts Advisor
  • Years in the industry 3
  • Department Parts
  • Hobbies Football and Listening to music

Dave Stubbs

Parts Advisor
  • Department Parts

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

No issues at all

Service

Excellent and friendly service.

Service

Reception was pleasant and booking in was easy , items of work were discussed and confirmed

Service

Work completed as advised

Service

The service advisors were very helpful a pleasure to deal with.The car was ready for the time that I needed it back

Service

The car was perfect from when i picked it up and there has been no problems so i am more than happy with the condition of my car.

Service

As above

Service

Done servicing in stipulated timing

Service

The service at Knights Stafford was fantastic.

Service

All staff are very friendly and technicians always happy to discuss any issues with the car.Only reseson I have given fairly satisfied is that a fault that I paid to be fixed wasn't and the car is going back in next week.

Service

Job done, no fuss, no delays, no hidden/unexpected extras

Service

Loan car was available and the job was completed exactly to time.

Service

The staff are always very helpful.I was a little disappointed by the courtesy car, it was a manual 1 series and the fuel warning light cam eon as soon as I drove off the facility. I refilled immediately and I certainly left more fuel on return

Service

very polite staff very helpful

Service

I was completely satisfied with the service, as always.

Service

Good service, but for what the service consists of it was very expensive.

Service

sometimes the girls look like they think they need look good instead of being good at there job they have to do

Service

car was delivered back to me on time and had been cleaned inside and out

Service

Very friendly and helpful

Service

Accommodate last minute appointment and fault rectified, had to leave over weekend waiting. For parts and courtesy car not available

Service

everything OK, on time and no problems.

Service

Collected and delivered as arranged, on time and car was clean

Service

First class service. I couldn’t wish for better.

Service

Prompt service picked up valeted car by midday

Service

I was escorted to the car and given a report.

Service

The staff are attentive and caring

Service

just some concern over the bake disc replacement and it being included in the service package. The garage was recommending change but BMW service package did not as the discs were still at 4mm. Not the garage but BMW at fault.

Service

every thing that needed to be done and more completed to the highest standard

Service

No hassle fair price. Info to make you think ahead and plan future repairs eg. Tyre limits

Service

friendly excellent service

Service

very friendley and approachable

Service

THE CAR WAS RETURN TO ME ON TIME AND THE CAR HAD BEEN CLEAN

Service

All staff very helpful and polite

Service

The job that needed to be done was done with no prior warning able to be given and was completed in the minimum time possible.

Service

The staff were professional, and the environment and service was excellent.

Service

A little lack of communication initially and had to wait for 20 minutes for a representative to collect my car after servicing because of lack of available staff on service desk

Service

Had long wait on pickup but staff helpful

Service

The Stafford dealership always does their utmost to satisfy it's customers and my most recent experience showed that once again.

Service

as above

Service

The service we received regarding the MOT was excellent.

Service

just fine if a little expensive

Service

Again I cannot fault, Knights are a great company

Service

Easy booking. Cleaned cars

Service

Everything was done as promised and exactly on time the staff were courteous and very helpful

Service

The dealership was able to help me make the right choice of product, we achieved a mutually acceptable deal and the personal service from the sales team was well executed. They made it easy for me to buy from them without a pressured process.

Sales

Very pleased with the staff at Knight BMW

Sales

Excellent service, kept informed throughout the whole process

Sales

A very professional and friendly sales team who spent time with me.

Sales

Fantastic knowledge from the salesman.

Sales

Great experience

Sales

We were kept informed from start to finish

Sales

The sales person.Shaun was efficient, pleasant,good communication skills and overall excellant

Sales

Because I'm not dissatisfied!(Poor question for a 5 star answer)

Sales

From start to finish the whole process was faultless.

Sales

Very well looked after. Drove out in the snow to collect me when I couldn’t get to the garage to collect

Sales

I found the salesman I dealt with Sean Laycock to be helpful and straightforward to deal with. He kept me informed on the car's build progress and in the run up to collecting the vehicle. Only a competitive part-ex price on my own car was missing.

Sales

Kept up to date with progress of car, courtesy calls to check happy with what I'd purchased!

Sales

Very helpful staff, kept me updated and everything was ready when I arrived to collect car.

Sales

Everything was perfect. It was a snowy day and the salesmen were all out clearing snow.

Sales

Very helpful and kept me informed at each stage